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Depuis 20 ans, internet a révolutionné les usages et permis une transparence de l’information disponible par tous ! L’une de ces conséquences, en immobilier, a été la recrudescence d’alternatives aux agences physiques, jugées trop opaques à l’époque. Particulier à Particulier, Le Bon Coin, Se Loger… autant de sites internet mettant en avant des catalogues de biens immobilier, que d’agences externalisées proposant des services similaires. Facile alors, pour les consommateurs, de se perdre dans un tel océan de données binaires, et difficile pour les annonceurs de se démarquer dans ce secteur si concurrentiel. Dès lors, les agents immobiliers ont dû se réinventer en exploitant les différents moyens mis à leurs dispositions par les nouvelles technologies pour prouver aux acheteurs et vendeurs potentiels de la nécessité d’un intermédiaire pour les aiguiller dans leurs démarches. En effet, dans les villes où la densité de population est la plus élevée, c’est la plus-value du service proposé par une agence immobilière qui fera son succès. Plus il y a d’information, plus les agents sont sollicités comme experts pour rassurer les ménages sur l’aboutissement d’une transaction. Qu’en est-il des agences de notre région ? Quels services proposés par celles-ci leur donnent un avantage certain ? Que font-elles pour gagner la confiance des particuliers dans un environnement digital en plein essor ?

C’est en 1997 que David Gotti a créé sa première agence à L’isle-Jourdain par passion des demeures de charme et de caractère de notre belle région d’Occitanie. Aujourd’hui, également présent à Mauvezin et à Léguevin, l’agence immobilière L’Occitane propose un service complet en vente, gestion, location, syndicat et défiscalisation, spécialisé dans le haut-de-gamme et les maisons de charme. Ce qui fait depuis 20 ans sa notoriété est la qualité, le professionnalisme et l’expertise de cette agence qui ne néglige jamais le relationnel. Évoluant avec son temps, L’Occitane a vu le métier d’agent immobilier être révolutionné avec internet, donnant accès à l’information de n’importe quel endroit . «C’est un outil indispensable, un accélérateur de mouvement et un moyen de contact avec les clients. On doit être en synergie avec internet grâce à son site et aux réseaux sociaux comme LinkedIn et Facebook. Malgré tout, il ne faut pas négliger l’humain, car c’est la rencontre in-situ qui est déterminante dans le processus d’achat. » nous dit David Gotti.

 

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