Journal-Diagonale

Depuis 20 ans, internet a révolutionné les usages et permis une transparence de l’information disponible par tous ! L’une de ces conséquences, en immobilier, a été la recrudescence d’alternatives aux agences physiques, jugées trop opaques à l’époque. Particulier à Particulier, Le Bon Coin, Se Loger… autant de sites internet mettant en avant des catalogues de biens immobilier, que d’agences externalisées proposant des services similaires. Facile alors, pour les consommateurs, de se perdre dans un tel océan de données binaires, et difficile pour les annonceurs de se démarquer dans ce secteur si concurrentiel. Dès lors, les agents immobiliers ont dû se réinventer en exploitant les différents moyens mis à leurs dispositions par les nouvelles technologies pour prouver aux acheteurs et vendeurs potentiels de la nécessité d’un intermédiaire pour les aiguiller dans leurs démarches. En effet, dans les villes où la densité de population est la plus élevée, c’est la plus-value du service proposé par une agence immobilière qui fera son succès. Plus il y a d’information, plus les agents sont sollicités comme experts pour rassurer les ménages sur l’aboutissement d’une transaction. Qu’en est-il des agences de notre région ? Quels services proposés par celles-ci leur donnent un avantage certain ? Que font-elles pour gagner la confiance des particuliers dans un environnement digital en plein essor ?

Créée en 2004 par Arnaud Antraygues, l’agence immobilière Une Autre Agence est gage de qualité et d’expérience entre les communes de Fonsorbes, Pibrac, Plaisance et la Salvetat. De nombreux professionnels du secteur les recommandent (notaires, avocats, banquiers…) ce qui leur permet d’être à la source de la mise en vente du produit. Cela a entrainé, en novembre 2018, la création de leurs nouveaux locaux de 600m2 regroupant les agences de Pibrac et Plaisance, ainsi que les bureaux de certains partenaires, professionnels de l’immobilier (courtiers en crédit, géomètres-experts, notaires, avocate et diagnostiqueurs immobilier). L’ancienneté des 9 agents d’Une Autre Agence rassure par sa pérennité et conforte les clients dans leur décision de confiance envers cette agence pour l’acquisition patrimoniale la plus engageante de leur vie ! Pour Arnaud Antraygues, les nouvelles technologies et internet sont des supports d’avenir, comme le nouveau site internet moderne de l’agence et la présence sur les réseaux sociaux. En revanche, elles ne peuvent prendre le dessus sur le ressenti sur place de ce type d’investissement (environnement, qualité des matériaux, exposition…).

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