Journal-Diagonale

 

Fort de 500m2 d’extension, le magasin La Foir’fouille  de Colomiers a profité des travaux pour faire peau neuve. Implantés au Perget depuis 10 ans, l’enseigne a radicalement changé les choses. Peinture sobre, parquet sur certaines zones et classement par univers, c’est désormais dans une présentation haut de gamme que sont alignés les produits. De larges rayons lumineux impeccablement organisés par types et couleurs proposent une profondeur de gamme immense avec la même approche : des produits d’entrée de gamme à prix canon suivis d’éléments plus haut de gamme au tarif le plus juste. Ainsi, une horloge géante avec un coût à 3 chiffres s’affiche sans complexe aux cotés d’humbles bougies arrivant tout juste à l’euro.

On est bien loin de l’apparence des débuts de l’enseigne. Au fil des allées, le magasin ressemble tantôt à une boutique de décoration, tantôt à une grande surface d’équipement pour la maison (vous savez, du genre avec des noms de tabouret imprononçables). Une sorte de showroom dédié à la cuisine (voir photo) permet d’apprécier in concreto l’assemblage des assiettes, couverts et verres. Parfait pour pouvoir se projeter avant achat.

Coté qualité, exit les produits qui ne tiennent pas la route comme nous l’explique Mr Le Billan, directeur du site. L’affaire est d’autant plus prise a cœur lorsque l’on aborde l’espace dédié au maquillage et produits de beauté. Tous respectent sans encombre les normes sanitaires nationales et européennes.

Des rayons sont réservés aux arrivages de produits de marque (avec des écarts de prix absolument bluffants par rapport aux grandes surfaces) et changent régulièrement, tout comme l’espace à l’entrée qui propose la marchandise vue dans les publicités et les bonnes affaires du moment. Nos amis les animaux ne sont pas en reste avec un corner dédié à leur bien être.

Très clairement, oubliez l’image cheap de La Foir’fouille, ce magasin est devenu un magnifique commerce qui a su rester fidèle à sa politique de prix bas…

La Foir’fouille Colomiers
ZAC du Perget, à coté du bowling 31770 Colomiers
05 34 36 66 20

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