Journal-Diagonale

Depuis 20 ans, internet a révolutionné les usages et permis une transparence de l’information disponible par tous ! L’une de ces conséquences, en immobilier, a été la recrudescence d’alternatives aux agences physiques, jugées trop opaques à l’époque. Particulier à Particulier, Le Bon Coin, Se Loger… autant de sites internet mettant en avant des catalogues de biens immobilier, que d’agences externalisées proposant des services similaires. Facile alors, pour les consommateurs, de se perdre dans un tel océan de données binaires, et difficile pour les annonceurs de se démarquer dans ce secteur si concurrentiel. Dès lors, les agents immobiliers ont dû se réinventer en exploitant les différents moyens mis à leurs dispositions par les nouvelles technologies pour prouver aux acheteurs et vendeurs potentiels de la nécessité d’un intermédiaire pour les aiguiller dans leurs démarches. En effet, dans les villes où la densité de population est la plus élevée, c’est la plus-value du service proposé par une agence immobilière qui fera son succès. Plus il y a d’information, plus les agents sont sollicités comme experts pour rassurer les ménages sur l’aboutissement d’une transaction. Qu’en est-il des agences de notre région ? Quels services proposés par celles-ci leur donnent un avantage certain ? Que font-elles pour gagner la confiance des particuliers dans un environnement digital en plein essor ?

En 13 ans, l’agence familiale Laforêt de Colomiers s’est développée autour du bouche-à-oreilles grâce, notamment, à son sens du relationnel, mais surtout par le bon déroulement de ses transactions passées. Aujourd’hui, les acheteurs et vendeurs se renseignent au préalable sur les avis laissés sur internet, afin de confirmer localement le sérieux des professionnels. Pas d’inquiétude de ce côté-là pour Christophe Bieber, directeur de l’agence, qui nous explique « l’agence s’inscrit dans le temps et dans la durée grâce à nos compétences et à nos équipes professionnelles et stables. » La notoriété nationale du réseau Laforêt est un a priori positif qui inspire confiance. Lorsque confirmé localement par l’agence, comme c’est le cas de Laforêt Colomiers, les clients potentiels sont rassurés et plus enclins à travailler avec celle-ci. Le professionnalisme des agents les rend primordiaux pour accompagner, confronter à la réalité, déterminer la fiabilité des biens, rassurer sur le prix de vente, connaître le secteur, mais surtout informer 

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