Journal-Diagonale

Fruit d’une collaboration entre Voies navigables de France, gestionnaire du cours d’eau, et Marcel Travel Posters, le pionnier de l’affiche vintage en France, ces représentations du Canal du Midi ne se contentent pas uniquement d’enjoliver votre intérieur. Disponibles sur la plateforme du site internet du créateur et chez les revendeurs habituels, ces trois créations mettent en lumière la beauté de ce joyau d’Occitanie avec, pour chaque affiche vendue, 2€ reversés au projet de replantation du canal du Midi. Un geste solidaire, pour faire rimer création artistique avec préservation environnementale.

Dans la continuité des actions en faveur de la replantation des arbres du canal du Midi, décimés par un champignon microscopique, le chancre coloré, Voies navigables de France et Marcel Travel Posters se sont associés pour proposer au grand public trois visuels emblématiques rendant hommage à la beauté du cours du d’eau. La magnifique voûte arborée du canal du Midi, tant appréciée par les riverains et voyageurs, est désormais immortalisée sur papier glacé. Les affiches illustrant trois des attraits touristiques du canal du Midi : la navigation, la randonnée et le vélo, sont disponibles dès aujourd’hui sur le site internet de Marcel Travel Posters (https://marcel-travelposters.com/fr) et à partir du 1er juin chez les revendeurs habituels. Les posters existent en deux formats : 30x40cm au prix de 19€ et 50x70cm au prix de 29€ (dont 2€ reversés au projet de replantation du canal du Midi).

La replantation du Canal du Midi : une nécéssité

Gestionnaire du canal du Midi, Voies navigables de France est totalement engagé dans la préservation de ce patrimoine richement arboré, long de plus de 240 km et reliant Toulouse à la mer Méditerranée. Depuis 1996, l’inscription par l’UNESCO au patrimoine mondial de l’Humanité confère au canal du Midi une valeur universelle. Malheureusement, le canal est touché par une épidémie qui met sa pérennité en péril. Le chancre coloré, une maladie provoquée par un champignon microscopique, s’attaque aux platanes qui le bordent. Il se propage et détruit progressivement ce patrimoine inestimable. Pour éradiquer ce champignon, la seule solution est d’abattre et de brûler les arbres touchés. Dans le but de recueillir des dons à destination du projet de replantation du canal du Midi, VNF a créé la Mission Mécénat de VNF en 2013. Tout au long de l’année, elle mène des actions de sensibilisation et de collecte auprès des entreprises et du grand public : Pique-Nique des chefs (avec la mobilisation de plusieurs chefs de renom régionaux), projections de cinéma en plein air, dîner de gala… Grâce aux dons et aux soutiens de l’État et des collectivités, de nouvelles essences peuvent ainsi être replantées, la biodiversité préservée et les berges restaurées. Si plus de 25 000 platanes ont déjà été abattus pour endiguer la propagation du champignon, le chemin reste encore long. À l’heure actuelle, 11 600 arbres ont été replantés, 33 km de berges ont été rénovés et près de 900 nichoirs installés pour préserver les oiseaux et les chauves-souris qui vivent sur le canal du Midi. Autant de réussites qui encouragent les efforts et les projets de soutien.

« Je suis originaire de Cahors, en Occitanie. J’ai par la suite réalisé mes études à Toulouse, où le canal du Midi tient une place centrale : un monument historique et un patrimoine inestimable. Je suis donc sensible à cette cause et ravi d’apporter notre soutien à VNF, dont je salue les engagements » conclut Julien Véril, illustrateur et CEO de Marcel Travel Posters.

Marcel Travel Posters : une histoire de famille et de voyages

Fondé en 2015 par un couple qui a posé ses valises sur la côte landaise, Marcel Travel Posters est le pionnier français de l’affiche vintage en termes de création. Julien Véril, ancien infographiste dans la distribution de surf et de skate, a décidé de remettre les affiches de voyages à l’honneur. Il s’associe à sa femme Jessy, en charge de la partie commerciale et du marketing, et dont le grand-père a donné son nom à la marque. Après avoir installé un atelier dans leur garage, ils déménagent leur local de travail à Soorts-Hossegor en 2019 avec un point de vente physique. L’entreprise compte à ce jour 7 employé(e)s, et plus de 220 visuels à son actif. Les affiches sont à retrouver dans près de 200 points de vente répartis sur toute la France (concept-stores, librairies…). Chaque affiche créée est unique, avec son identité et sa typographie propres et représente un paysage symbolique issu de régions françaises. Julien s’inspire notamment de ses voyages, en veillant à retranscrire les moindres détails avec une touche rétro inimitable. La méthode de travail est artisanale et 100% Made in France. Julien s’attache à évoquer les côtés souvenir et coup de cœur que le voyageur peut avoir lors d’un passage dans la ville représentée sur l’affiche.

À propos de Voies Navigables de France

Fort de 4 000 agents mobilisés au service du fluvial, Voies navigables de France entretient, exploite et développe le plus grand réseau européen de voies navigables : 6 700 km de fleuves, canaux et rivières canalisées, 4 000 ouvrages d’art (écluses, barrages, pont-canaux,…) et 40 000 hectares de domaine public fluvial. Au travers de ses missions, l’établissement répond à trois attentes sociétales majeures :
– Il crée les conditions du développement du transport de fret,
– Il concourt à l’aménagement du territoire et au développement touristique,
– Il assure la gestion hydraulique en garantissant la sécurité des ouvrages et les différents usages de l’eau et en luttant contre les inondations et le stress hydrique. Il favorise également le développement de l’hydroélectricité et préserve la biodiversité.

Pour participer à la replantation du canal du Midi, il est possible de faire un don sur : https://www.replantonslecanaldumidi.fr/fr/soutenir-le-projet

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